While in-transit through Heathrow Airport this weekend, I ran past (yeah, ran – my transit time was very short) an adorable Moleskine pop-up booth in the duty-free zone. After doing a double-take and fighting the urge to stop to take a peek otherwise would risk missing my flight, I resorted to finding out more about what I’d just seen online.
And here’s what I found out:
A series of supersize flight cases locked up at night and re-opened the next morning to reveal notebooks, journals, bags, pens, digital device accessories and cases. All around flight announcements, suitcases being wheeled around and the jingle of leftover currency create a symphony of sounds that soundtrack our thoughts.
The entire collection of Moleskine notebooks, journals, bags and cases all in one place allows memories to be recorded, ideas noted and thoughts captured on the move, at the moment when you are most susceptible to new ways of thinking. Take your things to the in-store Stamp Station to customize them to your trip and turn them into ideal travel companions. The store is also the place to discover all theLimited Edition notebooks and special projects that are normally hard to come by. [Source]
Check out this clip revealing how the booth is set-up:
Now although the information I gathered was based on last March’s launch of the store in T4, it has obviously moved from T4 or been duplicated within Heathrow as I spotted this in T1.
I’m a huge fan of Moleskine so finding out about their pop-up shop at the airport was very exciting. The execution is very fitting and making their notebooks accessible to travelers this way is brilliant. John has been witness to my (usually last-minute) quest for the perfect notebook at the airport to a new destination. Sometimes, if I find a notebook, it’s not practical or charming (in other words: dry or school-like). In this manner, Moleskine’s rarely disappoint.
Before each trip I take, I can’t but help but look for a city guide version of the legendary notebooks. Even if I don’t end up filling all the pages, the fold-out maps are very practical and I enjoy collecting them. I was actually quite disappointed to find out they haven’t made an Edinburgh edition one – I even searched in Edinburgh for one just to be sure!
If you’re a Moleskine user, we’re interested to hear from you: do you like this pop-up shop concept at airports and do you also use their city guides when traveling? Share below in the comments section!