Meet Sambo** – the Jordanian brother of our much-beloved “Rass el-Abed*” (translation: negro head) Lebanese chocolate.
Looks the same, tastes the same but this snack’s got an African name (lol! that sorta rhymes). Perhaps they gave more thought into the brand so it’s not as offensive as the more direct “Rass el-Abed”. Is it a Middle Eastern thing that this snack is always portrayed politically incorrectly? Or is that precisely its selling point?
*As many of you know by now, “Rass el-Abed” was renamed “Tarboush” recently in an effort to eliminate the negative racial message behind its former name. Read more about this name change on Lorena’s Epiphany: Rebranding an Icon.
**Turns out Sambo is also a racial term, thanks to a friend for pointing it out. “Sambo is a racial term for a person with mixed Indian and African heritage” – Read about the origin of the term on Wikipedia.